Innovative to the Core: Introduction
In episode one of this six-part series, CEIBS Professor of Leadership Juan Antonio Fernandez introduces the concept of innovation for both countries and companies, how innovation differs from creativity and inventions, and what it takes to stand out from the competition. He also shares some of the research behind a new model for innovation, lessons we can learn from Post-It Notes, zero calorie sweeteners and purple ketchup and, ultimately, what it takes to make innovation a part of your organization’s DNA (and not just a one off act).
Learn more here: https://www.ceibs.edu/media/news/faculty/22871
00:00 Introduction
00:55 The four-square exercise
02:10 Blue Ocean Strategy
02:54 Innovation vs. creativity vs. invention
03:53 3M and the process of innovation
04:59 Cargill’s zero calorie sweetener
05:33 Researching innovation
06:05 The innovative to the core model
06:29 Outro
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